Pantone 368, a Symbol of Growth:
Yes, my naive and uninitiated friends, there are actually people who are paid very well indeed to shovel horseshit of this magnitude. And you thought Paris Hilton was a waste of carbon.
and from the actual press release:
“The green just came into being. I was looking for something that would take Quark in a completely new direction–a color that was friendly and inviting, but would also really help Quark stand apart. We wanted to help Quark break out of the visual ‘sea of sameness’ that lumps together so many corporate software companies,” said Chris Wood, creative director at SicolaMartin and designer of the new Quark logo. “It really was an evolution. The more I played with the green, the more it came to represent so many things that Quark has gone through: rejuvenation, growth, and rebirth. It just seemed to make sense.”
File under: “Nice work if you can get it.”
(Via SIVAcracy.net.)

