Cultural Norms of Innovators

Inno­vate on Pur­pose has an essay called “Euro­pean ver­sus Amer­i­can Inno­va­tion”, that seems tobe worth a look:

Some of this think­ing goes back to the mythos of the inde­pen­dent tin­kerer or inven­tor in his lab. I think the US has encour­aged inde­pen­dent thought and work, and a leg­end has grown up around the lonely sci­en­tist, inven­tor or inno­va­tor work­ing in iso­la­tion in her “skunk works”. Europe, on the other hand, has a much more col­le­gial, col­lab­o­ra­tive approach to inno­va­tion, although I sus­pect the US still has the advan­tage in a pure entre­pre­neur­ial set­ting, due to the sim­plic­ity of set­ting up a busi­ness and the access to pri­vate funds.

This mythos lends itself to the cul­ture of the firms, their processes and tools. Inter­est­ingly, many firms in Europe are try­ing to pro­vide train­ing in lead­er­ship and cul­ture around inno­va­tion, while con­sul­tants in the US seem to offer to “do it for you” and out­source the knowl­edge to ini­ti­ate and man­age an inno­va­tion process. Europe is more col­lab­o­ra­tive and will­ing to work across bound­aries — look at Air­bus as one exam­ple. The US is just begin­ning to con­sider “Open Inno­va­tion”. Europe seems more ready to adopt processes and tools to enable inno­va­tion, while the US inno­va­tor seems more likely to try to “go it alone”.

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