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Evidence for gorilla weight inflation in technical business speak

During the many conversations of the last few days, I have heard mention of both 900- and 1000-pound gorillas, in the context of business planning and market spaces. Given my familiarity with the more typical 800-pound variety, I noted the anecdotal accounts, and have now found time to follow up.

As a curious sort, I’m drawn to wonder whether this represents a dangerous gorilla obesity trend, or perhaps a selective pressure by speakers of Management for heftier competitors. To that end, I’ve compiled a short sample of data on the number of Google hits for phrases of the form “*-pound gorilla”.
GHits by Gorilla Weight

Future studies investigating selective metaphoric gorilla-size pressure can perhaps draw on this data sample as a starting point.

While it’s too early to say on the basis of such scant data, there may be some evidence here for gorilla weight quantization of multiples of 400 pounds, and an anomalous lack of 700- and 1100- pound gorillas that would argue against random size drift.

Perhaps the surprising lack of 700-pound gorillas can provide a hint towards experiments studying metaphoric gorilla evo-devo? Hard to say at this early stage.

How big is your gorilla?

tao said,

May 20, 2007 @ 1:22 pm

This is absolutely brilliant!!!

Bret said,

May 20, 2007 @ 10:35 pm

May I suggest a semi-log plot, so we can compare the rarer specimens? Right now, the chart is, uh, dominated by the 800-pound gorilla.

Tozier said,

May 21, 2007 @ 6:13 am

Bret, if you follow the link to Swivel, you’ll note that the service not only allows you to create additional charts, but amend the data yourself. My thought is that perhaps we’ll collect a series of snapshots of gorilla weight distributions, and see what trends develop.

Barbara said,

May 21, 2007 @ 8:06 am

I had to go to wikipedia to find out what non-metaphoric gorillas weigh:

Adult males range in height from 165-175 cm (5 ft 5 in-5 ft 9 in), and in weight from 140-200 kg (310-440 lb). Adult females are often half the size of a silverback, averaging about 140 cm (4 ft 7 in) tall and 100 kg (220 lb). Occasionally, a silverback of over 183 cm (6 feet) and 225 kg (500 lb) has been recorded in the wild. However, obese gorillas in captivity have reached a weight of 270 kg (600 lb).

This suggests that metaphoric gorillas, like their natural namesakes, grew in captivity, but at a much faster rate.

Sara Wood said,

May 21, 2007 @ 4:40 pm

We could not resist. Your gorilla data made the Swivel front page. Thanks for posting it!

-Sara
http://swivel.com

Tozier said,

May 21, 2007 @ 5:37 pm

I’m flattered. All we need is a more prominent inbound link here, and all my marketing friends will be Swiveling all over the place ;)

John Vreeland said,

May 24, 2007 @ 5:40 pm

It may be that smaller gorilla metaphors are more susceptible to death from metaphorical ebola outbreaks.

norman stickney said,

November 7, 2007 @ 3:20 pm

what about the elephant !
WHAT ABOUT THE ELEPHANT !

Tozier said,

November 11, 2007 @ 9:00 am

I assume you mean the elephant in the drawing room? Don’t see it.

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