“For some­one that has been work­ing build­ing soft­ware for the mar­ket­ing automa­tion indus­try over 8 years now and is famil­iar with mul­ti­ple solu­tions for find­ing the right prospect out of many, it was an eye opener. I’m evi­denc­ing the pro­gres­sion from mass email cam­paigns through mar­ket­ing to tar­get indi­vid­u­als with a matching/​relevant offers (data min­ing, behav­ioral pat­tern, col­lab­o­rate fil­ter­ing, rec­om­men­da­tion engines) to find­ing cus­tomers that can mar­ket for you — agents.”