generalizable for many domains, not just software development: "However, as a program evolves, there’s a good chance that the Design In Code will not include all the good things we now understand. We have a better Design In Head. When the design in our head is enough better than the one in the code, it can pay off to bring the code closer to what we now understand."

"Come on people, don't believe that you can create a world where the bits in the system are a perfect mirror of who you are. Individual identities are not something that can be reduced to microformats. I can change my mind, and not have to go back and update a zillion web pages to reflect that change of mind. Whatever you are calling "identity" here is emphatically not what human beings think of as their identity; perhaps if you replaced it with "dossier" the nature of the data gathering would be more clear in a historical context (think Stasi, for instance, instead of Facebook)."

"So that's my guess about why Hulu blocked Boxee: those ads you see on Heroes are higher margin when you see them on your TV than when you see them on Hulu, and the only reason they're on Hulu is to make money from Heroes when you watch it online, so Apple or Google doesn't make that money instead. They were meant for your "portable computing devices" and not your precious TV. Now go back to the couch until we call for you again."

"Well. As Dave Gray points out, “An unbook’s community is a very real part of the unbook’s development team.” I wouldn’t necessarily have used the phrase “development team,” for the obvious reasons, but the point stands. Your voice is a part of this book we’re writing, and not the least significant. What do you think?"