“B Cor­po­ra­tions are a new type of cor­po­ra­tion which uses the power of busi­ness to solve social and envi­ron­men­tal prob­lems. B Cor­po­ra­tions are unlike tra­di­tional respon­si­ble busi­nesses because they:
Meet com­pre­hen­sive and trans­par­ent social and envi­ron­men­tal per­for­mance stan­dards.
Insti­tu­tion­al­ize stake­holder inter­ests.
Build col­lec­tive voice through the power of a uni­fy­ing brand.”

“So Sarah Palin flubbed the quo­ta­tion and the attri­bu­tion. So she appro­pri­ated the phrase of a man who fought the inane orders of blink­ered bureau­crats and took what she so arro­gantly dis­misses as “the worth­less, easy path.” He took what she calls “a quitter’s way out,” lay­ing the ground­work for his suc­cess in the face of adver­sity by “keep[ing his] head down” and “plod[ding] along.” So what: Smith is the quit­ter. He didn’t even advance in a dif­fer­ent direc­tion, he merely attacked.”