“Once you’ve bro­ken out the com­po­nents, how­ever, rec­og­niz­ing that the infi­nite com­po­nents are what make the scarce com­po­nents more valu­able at no extra cost, you set those free. Not only do you set those free, you have every incen­tive to cre­ate more of them, and encour­age more peo­ple to get them. You break them into eas­ily acces­si­ble bites. You syn­di­cate them. You hand them out. You make them easy to share and embed and dis­trib­ute and promote.…”

“What I’d like is that the two Rut­gers stu­dents have to work in every­thing they do for a more humane cul­ture, for a wiser use of com­mu­nica­tive media. I’d like them to have a spe­cial charge to live and teach the Golden Rule to their chil­dren, their friends, their neigh­bors, their co-​​workers, their com­mu­ni­ties, to any stranger who will lis­ten and maybe even those who’d rather not.”