UnitedTalk #001: The Wisdom of Fun workshop, September 19, 2009

Because some folks may not fol­low me on Twit­ter, and I’m prob­a­bly not going to adver­tise on Facebook:

THE WISDOM OF FUN: HARNESSING GAMES & PLAY FOR USEFUL WORK

Humans are habit­ual problem-​​solvers, so obsessed with puz­zles and pat­terns that for mil­len­nia we’ve posed rid­dles and cre­ated games to fill our “idle time.” But these obses­sive problem-​​solving habits are tra­di­tion­ally seen as a dis­trac­tion from the “real work” of busi­ness, schol­ar­ship and pub­lic policy.

That is no longer true… if it ever was.

This is the first of a series of three open-​​format work­shops sched­uled for 2009 & 2010, where we’ll gather to explore the new ways game play is becom­ing “use­ful” work—useful for peo­ple and institutions.

On Sep­tem­ber 19, 2009 please join us for an open-​​format meet­ing in which the atten­dees set the sched­ule and spe­cific focus for each ses­sion. In this first of three work­shops, we hope to discuss

  • immer­sive eco­nomic games and MMORPGs with devel­op­ing social norms and vir­tual economies larger in actual value than some real nations;
  • seri­ous games designed to use humans’ innate skills to sup­port search and optimization;
  • pre­dic­tion mar­kets and related col­lec­tive intel­li­gence sys­tems that har­ness the wis­dom of crowds for robust busi­ness deci­sion, fore­cast­ing and policy-​​making;
  • crowd­sourc­ing sys­tems that divide up oth­er­wise insur­mount­able com­plex prob­lems so that thou­sands of dis­trib­uted human solvers can incre­men­tally attack them;
  • agent-​​based sim­u­la­tions used to under­stand emer­gent behav­ior, and game-​​inspired clas­si­cal arti­fi­cial intel­li­gence sys­tems for explor­ing decision-​​making and analytics;
  • changes in the busi­ness and tech­nol­ogy of game design within the enter­tain­ment industry;
  • Sec­ond Life and sim­i­lar game-​​like vir­tual plat­forms, and the social worlds devel­op­ing there, in which real insti­tu­tions are strug­gling to dis­cover their role.

Full infor­ma­tion is avail­able at the EventBrite reg­is­tra­tion site. Please con­sider pass­ing it along or join­ing in if you’re able.

Watching things come together

You’ve not heard much from me recently because I’ve been busy vol­un­teer­ing and help­ing Mike Kessler and Matt Lewis set up the Workan­tile Exchange, a new cowork­ing mem­ber­ship orga­ni­za­tion in down­town Ann Arbor.

I’ll have more to say on that in a few days. Still some work to do.

Mean­while:

There will be more, soon. That’s a promise.

Hey, I checked our records. You didn’t say you wanted a revolution after all. Sorry!

Clay Shirky wrote the other day, in what might be the most-​​linked item in my volu­mi­nous and wide-​​ranging deli­cious stream:

When real­ity is labeled unthink­able, it cre­ates a kind of sick­ness in an indus­try. Lead­er­ship becomes faith-​​based, while employ­ees who have the temer­ity to sug­gest that what seems to be hap­pen­ing is in fact hap­pen­ing are herded into Inno­va­tion Depart­ments, where they can be ignored en masse. This shunt­ing aside of the real­ists in favor of the fab­u­lists has dif­fer­ent effects on dif­fer­ent indus­tries at dif­fer­ent times. One of the effects on the news­pa­pers is that many of their most pas­sion­ate defend­ers are unable, even now, to plan for a world in which the indus­try they knew is vis­i­bly going away.

As I’ve come to expect when read­ing Shirky: yes, that’s what I’ve been try­ing to tell peo­ple for years. [You know, if that Cas­san­dra chick had been a smarter cookie, maybe set up with some agents or a PR firm or some­thing, I bet she coulda made a fuck­ing For­tuna. [Ba-​​dump-​​bump]]


As part of the “guerilla eco­nomic devel­op­ment” work I do at our com­pany Vague Inno­va­tion, LLC, I spend a lot of time meet­ing with the nom­i­nal movers and shak­ers of the local busi­ness devel­op­ment com­mu­nity: folks from the Ann Arbor Cham­ber of Com­merce, the Ann Arbor SPARK, mar­keters and Real­tors and land­lords and bankers and peo­ple who pub­lish shiny color mag­a­zines have sunny offices in tall buildings.

I hate to stand alone against the stream of big­oted invec­tive I hear from most of my New Econ­omy peers, but peo­ple who wear suits and work in offices are good folks. They’re try­ing their best to help their town and region, their towns’ economies, to iden­tify and shore up the entre­pre­neurs they rec­og­nize as the future of their local worlds.

They’re good people.

That said, a lot of my con­ver­sa­tions revolve around the future of these nice folks’ careers. Like all of us, these are plain old human beings armed with the stan­dard human cog­ni­tive heuris­tic toolkit. You know, the same one you have: some stu­pid map­ping of your per­sonal expe­ri­ence onto the whole world, the 5 ± 2 most mem­o­rable cul­tural norms they can bring to mem­ory uncon­sciously, and the sense of mas­sive impor­tance of all that Received Wis­dom they’ve been exposed to in their canal­ized plum­met through life. Just like yours, you know?

As part of my work I keep a foot in both worlds (and a cou­ple of oth­ers, too; you don’t want to know how that feels). And so:

I could go on. Hell, I did already. But I felt bad.

I deleted them all because they got more egre­gious and far more embar­rass­ing for the “tra­di­tional busi­ness” folks as I tot­ted them up. A list of search­able terms (and teach­able moments) might do: “cowork­ing”, “com­mer­cial insur­ance”, “busi­ness plan”, “admis­sion price”, “intel­lec­tual prop­erty”, “next Google”, “cor­po­rate blog”, “per­sonal brand”, “online mar­ket­ing”, “open source”, “boot camp”.

Every one of those rep­re­sents a lit­tle check­box on the octag­o­nal paper titled “Decom­mis­sion­ing Sched­ule of Bat­tlestar BizDev.” A defaced grave­stone in an over­grown fam­ily plot on a dirt road some­where in ten years. A mile­stone on the road to obsolescence.

[And some­day, when what­ever is next comes along, the nanobio rev­o­lu­tion or what­ever, that will make peo­ple like you, you old fart, into stu­pid con­ser­v­a­tives who still type into inor­ganic com­put­ers using some kind of “for­mal lan­guage”. And you’ll say you learned busi­ness sense the hard way on Face­book and with Google, and you’ll say you’ve looked at the Senso but you can’t fig­ure out why peo­ple want to smell crap on other plan­ets all day. And then you can look this blog post up “by Googling” on your stu­pid octag­o­nal DVD of the “blo­gos­phere” and be reminded: this has all hap­pened before.]

These are good peo­ple. They try, really. But they’re crip­pled by insu­lar­ity, by the peo­ple they hear and choose to lis­ten to, by their dis­tance from the Actual World. Hell, it’s a hand­ful of them that even know the world exists as it does. No sense of the timescale “we” use, or of “our” means of action. A lot of these folks have heard about blogs and Face­book and Twit­ter now they’ve been in Forbes and NPR and stuff, but they don’t pos­sess the cul­tural infra­struc­ture with which they can parse what they’re see­ing as rel­e­vant com­mu­ni­ca­tion.

At least three peo­ple in very nice suits have made in my pres­ence the joke about “Twit­ter is about what you ate for din­ner” in the last month. So there you go. It’s no sur­prise that these peo­ple still aren’t wel­come in the “tech com­mu­nity”. Which is sad.

And to be prag­matic about it all, and think about how cities and com­mu­ni­ties actu­ally work in this capital-​​driven world we inhabit, kindof stu­pid: They have all the fuck­ing money.

Ah, well. Cul­tural diver­sity gets short shrift these days. On both sides of that par­tic­u­lar line: geeks and suits don’t get each other, though they often assume they do. [And Cf. “don’t get me started on the other ones.”]

Which, by a long and rant­ing road, brings us to our mile­stone park­ing spot for the day: Park­ing Data.


This won’t take nearly as long as the preamble.

We have a bunch of park­ing struc­tures here in Ann Arbor. The Down­town Devel­op­ment Author­ity con­tracts with a com­mer­cial firm called Repub­lic Park­ing to man­age them, and park­ing is a huge source of income. The DDA also gets taxes from new build­ings, as I under­stand it, and man­ages liquor licenses and over­sees new devel­op­ments and stuff. There’s more involved: it’s com­pli­cated and political.

[As a symp­tom of my own increas­ing frus­tra­tion with cul­ture clash here: If you’re a geek? And you self-​​identify as an Interwebz-​​using com­put­ery per­son? And you’re think­ing or say­ing that pol­i­tics or busi­ness prac­tice is “unnec­es­sar­ily com­pli­cated” or “opaque” or “use­less”? That sounds to me like you’re one of those ass­holes who say they “don’t get math” as an excuse for not pay­ing atten­tion to it. Busi­ness prac­tice and the law and local gov­ern­ment infra­struc­ture are com­pli­cated because they deal with real-​​world public-​​good com­plex­ity, dumb-​​ass. I don’t care if you run some kind of “alter­na­tive com­mu­nity” or you’re Lord High King Open-​​source Maven or a Lib­er­tar­ian Fun­da­men­tal­ist or what­ever: don’t dis­miss “pol­i­tics” or mar­ket­ing or these other people’s cul­ture as triv­ial just because you’re not famil­iar with it. It really under­mines the argu­ment you’re “smart” when­ever you do that in pub­lic. And when you do it in “pri­vate”, think­ing some­body like me isn’t there as well, it makes me treat you like the child you are.

Or, shorter: Don’t diss “the Man”, monkey-​​boy. We’re all man.]

If you’re tired by now, here’s a time­line of what happened.

Some time back, the DDA started putting coun­ters on the park­ing struc­tures, and around that time they started pub­lish­ing online feeds that updated as the num­bers of cars parked in the struc­tures changed.

This was cool and geeky. We want a cool and geeky town, and this was a good step. +2 points for trans­parency, and for actu­ally exper­i­ment­ing.

Then some folks I know, includ­ing these guys and Ed Viel­metti, did what good mod­ern Inter­net cul­ture peo­ple do: they cre­ated a handy open source soft­ware pack­age that took the pub­lic data and repur­posed it into a free way to use your phone to call a num­ber and find out how many spots are avail­able.

This was cool and geeky. We want a cool and geeky town, and this was a good step. +5 points for mashups, repur­pos­ing pub­lic domain data, open source, and some others.

Then the geek points added up to the point that the Ann Arbor News wrote a cover story about the mashup.

This was cool and geeky. We want a cool and geeky town, and this was an unusual good step from a typ­i­cally clue­less news­pa­per (Cf. “fish-​​wrap”, above). +2 points for cul­tural crossover to the MSM, and pro­mot­ing the local geek cul­ture to a main­stream audience.

Cue fan. Cue shit.

Appar­ently this is where the DDA first heard of the cool, geeky thing that had hap­pened as a con­se­quence of their pub­li­ca­tion of the data. As far as I can tell, they reacted just like any­body in the 1970s would have done: they noticed belat­edly that their cul­tural role as gate­keeper was being under­mined, and so they shut down the phone ser­vice access to the num­bers.

This was nei­ther cool, nor geeky. Burn –10 points for rein­forc­ing stereo­types on both sides of that god­damned line I men­tion above, and throw in an extra –10 points for the ongo­ing online shit­storm of bad pub­lic­ity and even news­pa­per pub­lic­ity this is build­ing into.

And here we are, today.

We’ve got peo­ple who are core mem­bers of the geek com­mu­nity up in arms about it. Folks are step­ping around the stu­pid and inef­fec­tual block­ade the DDA started off with. They’re writ­ing open let­ters that smack of out­right polit­i­cal threat. They’re bring­ing in the big guns from out­side town. They’re sub­mit­ting FOIA requests for the numbers.

It was a sim­ple lit­tle thing. A triv­i­al­ity, really. Susan Pollay’s email clearly misses the fact that this was an exper­i­ment, the very sort of thing that the phrase eco­nomic devel­op­ment means today in this agalmic open-​​source world.

But it brings the two cul­tures together in what are prob­a­bly the worst pos­si­ble cir­cum­stances: The old-​​skool scarcity-​​driven infra­struc­ture prob­a­bly didn’t know these peo­ple even existed. Or if they did, they had wildly inap­pro­pri­ate expec­ta­tions about demo­graph­ics and val­ues and poten­tial impact on the sta­tus quo. And the scarcity-​​avoiding geek cul­ture that didn’t until until now give a damn about what “suits” did is now sud­denly swing­ing the full mea­sure of its atten­tion to bear on this affront, and they’re pro­cess­ing it on fuck­ing Inter­net timescales, with­out old-​​skool hand­i­caps like “busi­ness hours” or “week­ends” or “face to face meetings”.

To any of us who are watch­ing with one foot on either side of this line, this is quickly turn­ing into what you might call “spec­ta­cle”. No joke: hairs stand­ing up on my arms as this lit­tle fooferaw started to come into focus. This (to para­phrase what the cool kids say) is what we call the fire we brought you long ago.

I wrote an email to a col­league from the Cham­ber of Com­merce Fri­day, as soon as this dynamic became obvi­ous to me. A heads up, mainly, since he’s not directly involved.

For a few weeks now (non-​​Internet time, remem­ber?) he and I have been talk­ing about what the Cham­ber and the old-​​skool infra­struc­ture might able to offer “the 1099 com­mu­nity” or the “inde­pen­dents” or the “Not An Employee crowd” in the com­ing months. Admit­tedly we’ve spent a vast pro­por­tion of our meet­ings try­ing to rec­on­cile our dra­mat­i­cally dif­fer­ent assump­tions about work and com­mu­nity, and last week we were just get­ting to a place where we could say stuff that didn’t make the other one smirk or look confused.

[Though he made that con­fused face when I men­tioned glibly the bit about tear­ing down the hideous mid-​​century bank build­ing at the cen­ter of town and get­ting a Town Square back. I’ll win that bet, too, by the way.]

He’s fram­ing what he sees as the future role for the Cham­ber in the com­ing decades in terms like expan­sion and cul­tural adap­ta­tion so that it can cope with the dif­fer­ent lifestyles “we” NAE folks rep­re­sent. He’s try­ing to help, and to make what has tra­di­tion­ally been per­ceived as a use­ful and nec­es­sary busi­ness sup­port infra­struc­ture avail­able to more peo­ple who need help. Maybe he doesn’t see 100% that they don’t need that help, but he’s try­ing. He wants to help out and reach over the line for the sake of the city, the region… and to some extent to drag his orga­ni­za­tion into the 20th cen­tury [sic].

In our con­ver­sa­tions I find that I’m fram­ing what I see as the future role of the Cham­ber using con­cepts I’ve men­tioned here already: as a safe decom­mis­sion­ing, as an oppor­tu­nity for out­reach between cul­tures that are fun­da­men­tally irrec­on­cil­able, as a model of what to do and what not to do in a nonover­lap­ping orga­ni­za­tion… and frankly because I like peo­ple and also money, and there must be some way of ame­lio­rat­ing the dam­age this whole thing will cause in the next decade (Cf. bank tear-​​down).

But I look at that list of ben­e­fits, and I real­ize that nei­ther I, nor any of the peo­ple I know, want any of those “ben­e­fits”. But just like my friend in the Cham­ber, I also want to help the city… so it doesn’t end up aban­doned when us New Econ­omy peo­ple just leave in dis­gust. And the region… because I want there to be trains and con­ven­tion cen­ters and some non-​​provincial build­ings built, and fuck “human scale” I want to see the bleed­ing edge of posthu­man scale. And to some extent to drag out the use­ful sal­vage from the wreck of his orga­ni­za­tion and set it up and dust it off and intro­duce it to the 21st cen­tury [sic].

And in that email I sent last week, in which I explained briefly what I’ve said here in this ram­bling blog post, I pointed out that this lit­tle park­ing fiasco has some­thing to do with the bal­ance he per­ceived between our dif­fer­ent views of the local landscape.

I said to my friend two things, and I hope I’ve set this up so they might make sense when I repeat them here in public:

(1) That it will prob­a­bly seem from “his side”, among the suits and hall­ways in which peo­ple come and go accord­ing to agenda and busi­ness hours and rely on tele­phone con­ver­sa­tions, that noth­ing much has hap­pened. Some extra phone calls to the DDA maybe, some annoy­ance felt as this pis­sant inter­net crowd throw their weight around and com­plain about some­thing this triv­ial. That in the long term this tem­pest in a mole­hill will look like it blew over and dis­ap­peared, and then “his” folks can get back to busi­ness as usual. Or maybe that things will get smoothed over, and the data will be free and things will get all geeky and fun again and all the frowns will turn upside down.

…but also, inde­pen­dent of how it plays out on his side: (2) When we look back years later, this will be the week we say the ground shifted. Or if we don’t iden­tify this exact “triv­i­al­ity” as the turn­ing point, then it’ll be one of the sev­en­teen cued up and wait­ing in the wings.

Last week it was a decent and smart thing, an appro­pri­ate use of his time, for my friend to be pay­ing atten­tion to his goal of “out­reach to the inde­pen­dent tech com­mu­nity”. It was good that he was mus­ing about how the two cul­tures might mutu­ally adapt to fit together for one another’s benefit.

Today, though, a switch is thrown: it’s now possible—no, it’s now the most likely out­come—that folks from the Cham­ber of Com­merce will be watch­ing in a year, or two, or five as all the busi­nesses rush to join some­thing else. Some other orga­ni­za­tion, not the “answer” to them because it won’t be set up in response to the Cham­ber or the SPARK or the DDA. Some­thing new that just doesn’t give a damn about any of that old junk, or even rec­og­nize its exis­tence.

An orthog­o­nal institution.

Because of this fiasco about the park­ing, or maybe because of any one of the sev­en­teen other acci­den­tal clashes that could func­tion just like this, what­ever rises up will not look at all like a part­ner­ship founded on prin­ci­ples of out­reach and mutual support.

It won’t be founded on any­where near the kind of coop­er­a­tion it might have been.

The New Thing is not fully formed yet. It sham­bles on towards its Beth­le­hem, inde­pen­dent of what’s hap­pen­ing under its feet. But its eyes are open briefly, and today it’s pay­ing atten­tion to the friendly, help­ful peo­ple in the suits who only want to help. And I sus­pect what’s mov­ing though its col­lec­tive mind are appraisals, a kind of siz­ing up that should make the friendly busi­ness devel­op­ment old-​​skool insti­tu­tions pause. A look that increas­ingly feels like a brief con­sid­er­a­tion for sal­vage, of food value. Not a spirit of friendly sym­bio­sis, but a glance that takes in all the hinges, all the con­ve­nient places for a pry bar to lodge.

I sus­pect these things hap­pen too fast to respond to, when you insist on keep­ing your eyes to the path you started on, when you lis­ten to the cues you’ve learned long ago.

And to be frank, maybe that’s best for everybody.

Mutual Business Coaching?

I find myself dis­en­chanted with what you might call “tra­di­tional” busi­ness cul­ture lately. Now you, a savvy Inter­webz reader, may be the sort of per­son who lives on a Coast near a Val­ley or in a town with a Nee­dle, the kind of town with lots of peo­ple and loads of young up-​​and-​​coming goa­teed cre­atives and stuff. Liv­ing as I do in the mid­dle of fly­over coun­try, I’m not sure “tra­di­tional busi­ness” means for you what it does here: lots of golf, inor­di­nate strid­ing, break­fast net­work­ing meet­ings, call­ing impor­tant peo­ple by their first names, and—the kicker, for me—a ten­dency to assume that peo­ple who made money in the last busi­ness cycle, or the one before that, or one a Long Long Time Ago, that those peo­ple are rich now because they are good busi­ness­men.

This is the kind of self-​​reinforcing unex­am­ined mythol­ogy that leads young entre­pre­neurs to their doom. You get an eco­nomic devel­op­ment infra­struc­ture in place, you get boards and angel and VC investors all used to what they’re used to and stand­ing by the claim that “busi­ness is always essen­tially the same no mat­ter what the domain.” They set up boot camps and train­ing sem­i­nars and they arrange these net­work­ing lunches and earnest young peo­ple in black suits or khakis show up and eat slices of pizza (at Tech Startup Events) or hors d’oeuvres (at Future Of Our Region Events), and they lis­ten to that crap.

When I invest in a com­pany, it’s the team I’m look­ing at. And by that I mean: I want to see some­body who reminds me of me when I was a kid.

When I hear an pitch, I need to under­stand it in the time the ele­va­tor door takes to open. And by that I mean: (a) we live in a town with strin­gent “human-​​scale” build­ing height restric­tions, so (b) you can tell we’re pretty fuck­ing provin­cial so use only a few small words I’ve known since I was on the foot­ball team.

When you’re get­ting ready to launch, you need to get your busi­ness plan ready and make a con­vinc­ing case for your mar­ket and your prospects over the next five years. And by that I mean: nobody ever reads the damned things, but at least we know we can tell you what to do and expect you to lis­ten to your bet­ters, sonny boy.

When you’re try­ing to raise seri­ous money, you need some­body in charge of the firm who’s famil­iar with the lan­guage of busi­ness, of mar­ket­ing, and the cul­ture of star­tups. And by that I mean: When some­body pay­ing more atten­tion than me tells me you have a clue, I’ll stiff you with some tried-​​and-​​true club buddy of mine and you’ll fuck­ing do what he says if you know what’s good for you.

And so forth.

Of course, I know you don’t live in this imag­i­nary town I do. These are all straw man exag­ger­a­tions. I’m just resort­ing to hyper­bole to stage my own pitch. Right?

You betcha.

That said, and straw­men aside: I think smart peo­ple are actu­ally smart, and that dumb peo­ple mess up new businesses.

There’s a sign on the admin­is­tra­tion view of every web­site I’ve run for ten years. It’s on my laptop’s desk­top, too. It’s a reminder to me, as a man­ager and a med­dler and a plan­ner and a guy who’s try­ing to help and at the same time make a buck. Every one of these reminders says the same thing: This doesn’t work the way you think it does.

The biggest dan­ger, in my mind, to a per­son start­ing a business—whether it’s some hare-​​brained entre­pre­neur­ial thing, or a non­profit, or a “lifestyle” busi­ness (a term I despise)—is tak­ing advice from peo­ple who assume they suc­ceeded because of what they did.

The core of my advice to folks want­ing to found a busi­ness is sim­ple enough to pass along here: lis­ten to “coaches” and “boot­camps” and eco­nomic devel­op­ment peo­ple only enough to con­vince them you respect them, and to learn what they expect so you can use that to your advan­tage, but don’t let them fuck with your money or ideas.

Notice I didn’t say stay away from them: I said be nice, try to really lis­ten, do your best to learn, and along the way do the min­i­mum amount nec­es­sary to ingra­ti­ate your­selves to them. If you can’t do those things, you actu­ally do need a “peo­ple per­son” around, because it’s all about risk ame­lio­ra­tion, not finan­cial returns. Because you’re doing this to min­i­mize the dis­rup­tive influ­ence of their received wis­dom.

Here’s why: These peo­ple suc­ceeded by chance. Quirks of fate. They hap­pened to sell off their com­pa­nies or exe­cute some other exit strat­egy just before some ran­dom eco­nomic down­turn. They had rich rel­a­tives. They hap­pened to be in the room when some dude wanted to invest in a startup. They had a smart admin­is­tra­tor who kept them out of the research wing. They were mid­dle man­agers in some global giant fuck­ing firm and (more’s a pity) never heard a real human idea in their lives, and now they think they can tell you how to run your busi­ness. They go to meet­ings with their own clones and nod and shout Hal­lelu­jah when­ever some­body utters a mantra about “invest in the team” or “busi­ness savvy” or “demo­graphic tar­get­ing”. They not only imag­ine, they will say out­right that every busi­ness is essen­tially the same, and that what mat­ters is mak­ing the right mys­ti­cal passes in the right order and also run­ning it by your guts.

Bull­shit. These peo­ple are human beings.

That said, they’re the small frac­tion of human beings who have the god­damned money. It’s not your cus­tomers who are going to make your new idea into a com­pany, Startup Grrrl: it’s those fools with all the money.

Let me be as pre­cise as I can be: human beings are stu­pid. You are too, by the way. But they are moreso, because they’ve had suc­cess after nav­i­gat­ing an uncer­tain course through the rat­maze to their per­ceived cheesy Win­ning State. And when that hap­pens, our intrin­sic human men­tal wiring kicks in and all of a sud­den they’re doing pattern-​​recognition on scant data. They’re super­sti­tious. They are poor at mod­el­ing. They suck at gen­er­al­iz­ing, and for the most part their cul­ture is founded on prin­ci­ples of rein­forc­ing their notions.

[Like yours is, and mine is… but leave that for another day.]

Risk, reward, rein­force­ment. So strong, they don’t even have to repeat it to get it engrained; they just play off one another.

This doesn’t work the way they think it does.

Here’s what I think, instead.

Save your money, if you can, and don’t burn it at the altar of the priests in black turtle­necks and sports coats. Hang out with the ones you can, as stated above, but don’t waste money. Don’t risk your money or your time on them.

Instead, find five other star­tups. Seriously.

Form a Guild. Form an asso­ci­a­tion that lets you each do what you want, spread the work around, sup­port one another. Form a com­mu­nity of 30 peo­ple, not three, that can demand the atten­tion (when needed) of one rare but actu­ally use­ful busi­ness advi­sor at a time, and aggre­gate your risks across all your firms, and kick the bas­tards out when you’re done with them.

Coach each other.

I believe smart peo­ple, peo­ple with ideas like you have, are actu­ally smart. And I think peo­ple with new ideas are more likely to under­stand the one true thing I plas­ter all over my own sen­so­rium: This doesn’t work the way you think it does. This doesn’t work the way they tell you it does. This doesn’t work by for­mula, by super­sti­tion, by the novel appli­ca­tion of pat anec­do­tal hand-​​waving or rit­u­al­ized net­work­ing or in-​​group mar­ket­ing to peo­ple who can’t bother to learn the dif­fer­ence between a social net­work and a web­site before telling you how to run your company.

There is no heuristic.

What you need is advice on how to fill out forms. Names of peo­ple who give out money, and what they expect. Exam­ples, hard and fac­tual, of busi­ness plans that have actu­ally been fol­lowed. Access to peo­ple who are run­ning busi­nesses like yours, and right now.

What you don’t need is pab­u­lum. You don’t need obfus­ca­tion, a gate­keeper who will let you get access to the peo­ple they con­vince you will help, or who wants to dab­ble and sees your idea as a good start­ing point. You don’t need peo­ple who are a bad match for your cul­ture; any ass­hole who tries to change that cul­ture you have now, no mat­ter how much a n00b you think you are, with­out first con­vinc­ing you before­hand that there are mea­sur­able returns and you can undo the changes if things go wrong? They gonna fuck you up.

Hell, you don’t need any­body at all whose advice doesn’t come with a war­ranty and a money-​​back fuck-​​off clause that kicks in when they give you bad advice backed by mis­lead­ing credentials.

In other words: Sure, you need exper­tise you don’t have, but treat your “advi­sors” the same way you would treat your accoun­tant: pro­tect your­self from stu­pid people.

Any human being is as good as another, when it comes to com­mon sense. Unless they’ve pre­sumed they are win­ners because they did some­thing a long time ago, under com­pletely dif­fer­ent circumstances.

When that’s the case, they’re a liability.

Fur­ther: If you want a good exam­ple of how eco­nomic devel­op­ment pro­fes­sion­als can under­mine per­fectly func­tional ideas and busi­ness mod­els by just not know­ing what the words mean, have a look at this.