Against Originality

Surely I can’t be the first per­son to say it: Our culture’s demand that every great mind be orig­i­nal has become a sti­fling horror.

First, because the sup­posed traits of “orig­i­nal­ity” are a sham, except among the insane. You’re rid­ing the yel­low line next to “schiz­o­phrenic” if you’ve writ­ten an unin­tel­li­gi­ble con­text­less ram­ble in a pri­vate lan­guage. You may already be a sociopath if you con­sis­tently dis­avow the con­ver­sa­tions and train­ing and cul­tural embed­ded­ness of your work’s greater con­text. You’re prob­a­bly delusional—even though we’re all out to under­mine you—if you keep ignor­ing the fre­quent simul­ta­ne­ous appear­ance of sim­i­lar works in diverse set­tings around the world.

And as any decent crazy per­son should, you will get upset when you see “your” idea pop­ping up all over the world as if other peo­ple had stolen it.

Sec­ond, because orig­i­nal­ity is an arti­fi­cial lim­i­ta­tion on a con­tex­tual but intrin­si­cally unlim­ited resource. Cre­ative problem-​​solving. Could you build me a house for this land­scape unlike other people’s? Could you make me think about the mono­lithic raw fact of the world, at least one facet which con­cerns me today, in a way nobody else ever has? Could you design me a drug for my dis­ease, or a valve for my plumb­ing, or a rocket for my war, or a chair which inspires my aes­thete crowd in a way oth­ers in my salient cul­tural net­work will not have expe­ri­enced? Could you please write a book for me, refer­ring to the touch­stones of my cul­tural iden­tity, but which at the same time takes an eye-​​opening new stance?

But don’t use any weird mate­ri­als or tech­niques or too much other funny stuff, of course. Make it just dif­fer­ent enough.

Third, because the illu­sion that con­tin­gent cre­ativ­ity is lim­ited fos­ters rent-​​seeking behav­ior where no rea­son­able claim exists. Of course I will cite you when I explain to my stu­dents about your evoca­tive imagery of rain­drops on cer­tain vari­eties of flower petals, and also your view on the whiskers on kit­tens. I agree to pay that license fee when­ever I drink from a cup with the open­ing cun­ningly placed at the top, rather than the bot­tom. I will hap­pily relin­quish this thing my peo­ple have known since before the mis­sion­ar­ies came, hav­ing heard of your recent patent of the active com­pounds therein. All I have are these cites, whuffie, money, jail time and pub­lic apolo­gies: please take whichever you feel best ame­lio­rates my mis­take.

Not because yours is sub­stan­tially bet­ter than this other one, but because it has been duly recorded in the Big Book of One Law that you used up the entire fuck­ing idea when you staked your claim.

Fourth, because the rent-​​seeking infra­struc­ture sup­ports leeches. Not much more to say on this, right? We will pur­sue your claim. We will root out the inter­lop­ers. We will cre­ate and main­tain a cen­tral cat­a­log that includes your work. We will mon­i­tor the medium itself so that your priv­i­lege is not under­mined. We will strive cease­lessly to extend your priv­i­lege, indeed until well after you are dead.

For a nom­i­nal frac­tion of the fees you are owed.

These can­not be new sto­ries. And I can’t be both­ered to look up who’s been writ­ing about them.

Except every­body since for­ever.

I’m not rant­ing because I’m tired of the easily-​​ridiculed but oner­ous legal restric­tions, the grow­ing tis­sue of lies cen­tered around “cre­ativ­ity” and “exclu­siv­ity” in our legal frame­work, or any of that old crap. Those are easy. Every­body is mad about them.

Hell, we were mad about all that crap before the rest of you started jump­ing on the band­wagon.

No, I’m upset because I got mad the other day when an ass­hole Ger­man engi­neer I know from a con­fer­ence pub­lished a preprint where he posed an “orig­i­nal” the­ory essen­tially iden­ti­cal to stuff we talked about years ago—and he didn’t cite any­body I think he should have, imply­ing that he is map­ping out some New Fron­tier of Thought.

And because Stephen Wol­fram, the man per­son­ally, pisses me off—because his doorstop rel­e­gates the life’s work of smart peo­ple I know to occa­sional men­tions in the tiny appen­dix, imply­ing to most peo­ple that he invented Sci­ence Itself.

I’m upset because when I look at some­thing in some ran­dom book or web­site, or hear some­thing, or some­body men­tions it to me, and it’s a thing I once felt pride in doing or even know­ing, but now every­body does or knows it —I am dri­ven to feel that they’re doing it wrong.

I know because it was some­thing I invested actual think­ing time in back when. And here it is now, much later, being pop­u­lar­ized! And if you look, none of the “orig­i­nal” cre­ative peo­ple who made it a thing to me are men­tioned. It’s all these new main­stream immigrants.

What right have they to it, with­out giv­ing credit where it’s due? Worse, what right have they to use our words to mis­lead their naive fol­low­ers now?

This has hap­pened through the years with “Chaos the­ory”, “com­plex­ity” research, “bio­com­put­ing” research, “agile” soft­ware devel­op­ment and man­age­ment, “cowork­ing”, the “social Web”, “social net­works”, “Prag­ma­tism”… that’s just a quick off-​​the-​​cuff list for me. I did early work with a thing, and nobody much cared, and then much later some­body else did slightly over­lap­ping work, and now it’s all the fuck­ing rage.

And I think Dammit, in my day we were try­ing to save the world, not just sell wid­gets like this ass­hole. Why are they all lis­ten­ing to him? Doesn’t any­body ever read what we said back then when this was really new?

Your mileage may vary, but I will make you eat your hat if you haven’t expe­ri­enced this same emo­tion when faced with inter­lop­ers and other late­com­ers announc­ing their dis­cov­ery of cer­tain styles and gen­res of “sci­ence fic­tion”, “paint­ing”, “pho­tog­ra­phy”, “local food”, “book arts”, “user expe­ri­ence”, “func­tional pro­gram­ming”, “punk”, “con­ser­vatism”, “pro­gres­sivism”, “min­i­mal­ism”, “sus­tain­abil­ity”, “blog­ging”, “anar­chism”, “free verse”, “that crap they call ‘role­play­ing’ these days”, “that crap they call ‘news’ and ‘jour­nal­ism’ these days”, “eco­nomic devel­op­ment”, “genet­ics”, “peren­nial gar­den­ing”, “aero­nau­tics”, “com­pas­sion”, “Chris­t­ian faith”, “Bud­dhism” and so on.

Some folks might think I’m describ­ing envy; that one has a sense of vio­la­tion because these new­fan­gled pop­u­lar­iz­ers are get­ting all the rents one feels are owed to the “real” inven­tors. But it’s not.

I admit it might be a bit like pride. But a strange sort of pride, where you didn’t real­ize you had any until a plug was pulled and it all drained out.

No. I think not.

I think it’s a lot more like the feel­ing you get—as my wife Bar­bara pointed out a cou­ple of days back (see what I did there?)—when you first real­ize your child is her own per­son, and that she’s made her own deci­sion, and that despite all your early work to bring her up right, she’s going to hare off in her own direction.

Because you know what’s over in that direc­tion. You know the has­sle and dan­ger, the illu­sions and pain, the inef­fi­cien­cies and unsat­is­fy­ing expe­ri­ences she’s head­ing for, because you expe­ri­enced them all years ago. You tried to keep her from doing that stu­pid stuff, and tried to get her to see the cool stuff, the life-​​saving and sim­ple stuff, the right stuff, but she’s thought­lessly skep­ti­cal about any­thing she actu­ally heard. And worse, some­day she will come back and announce as “new” some­thing you knew all along.

I think I’m upset because “orig­i­nal­ity cul­ture” makes me feel that all the time now. Not con­tent to be a mere hip­ster claim­ing to have prior knowl­edge of every cul­tural and intel­lec­tual phe­nom­e­non, I am reduced to some hor­rific recur­sive hip­ster, who feels that sad­ness when­ever I am shown some­body is explor­ing a known thing with their own per­spec­tive.

Because of course it’s “orig­i­nal­ity cul­ture” that makes me imag­ine that my expe­ri­ence of that thing, long ago, which I failed to com­mu­ni­cate to these new­com­ers, is in any way salient to what they have going on in their lives. When I did it, it was new, and we expended valu­able resources and took per­sonal risks to do all that, and coined all these new terms to describe the amaz­ingly insight­ful stuff nobody had ever talked about before.

I like to call this the Tozier Effect.

Of course the ass­hole Ger­man can talk about stuff we both have done, for the same rea­son I can: it’s cool and it will help the world to know more about it. And because I am also an ass­hole Ger­man to somebody.

Of course Wol­fram can be the Edi­son of the Sym­bolic World, for the same rea­son Edi­son could: it’s cool and it will help the world to know more about it. And because I have also played Edi­son in my time.

And the nou­veau “agilists” and “com­plex­ol­o­gists” and “Web 3.0 gurus” and the lat­est Busi­ness Rev­o­lu­tion­ar­ies and TED-​​talking Inspi­ra­tional Crowd are wel­come to carry on.

There’s enough rea­son for me to ques­tion the very notion of orig­i­nal­ity just in the fact that we so rarely ques­tion the vocab­u­lary we use to dis­cuss it.

I don’t care if you keep using those terms and notions… mostly. Why should I waste time striv­ing to under­mine your claims about how “orig­i­nal­ity” works? Espe­cially by fram­ing my argu­ments in that same ques­tion­able lan­guage of uni­ver­sal­ity, exclu­siv­ity and rights? That’s a sucker’s bet.

I have evi­dence that I’m going to turn out being right when I stop think­ing and talk­ing about “orig­i­nal­ity” in your terms. But I also have evi­dence that you do real good by using those terms. And I have evi­dence that we’re both wrong and should use some other words and ideas instead.

’Tis but the nature of the world.

That said, I’m just decid­ing to stop using those words, even around you. Even when you talk about “your” “cul­ture” “need­ing” to “pro­mote” “inno­va­tion”, even when you talk about “eco­nomic” “growth” and your cul­tural “oblig­a­tion” to be “cited”, or how “artists” will “starve” with­out your “support”.

We’re not going to have those con­ver­sa­tions with those ideas any more, you and me, is all I’m saying.

And I will be a bit hap­pier, and you will be sad and confused.

And that’s an improve­ment, in my book.

Well, OK. Except for one thing.

When it becomes clear that your vocab­u­lary about own­er­ship and rights and pri­or­ity and value is clearly hurt­ing peo­ple? That’s when we will inter­vene. Your wounded ego, your claims that imag­i­na­tion is a zero-​​sum game, your rent-​​seeking, your leech squad—they will become our tar­gets when you cross that line.

Not you. We’re not going to tar­get you. But when you sharpen your final vocab­u­lary into a harm­ful tool, or a cage, or a wall—that’s when we are sup­posed to come along with the breaker bars.

It’s OK. There are other ideas and words in the world. There are always other ones. And you’d be sur­prised how help­ful and good it can be, some­times, to just start with a new batch.

Well, not new as such. You know what I mean.

Salmon in a swimming pool

Inter­est­ing times we live in.

I had a nice but brief con­ver­sa­tion the other day with a pleas­ant man from a Large Regional Com­mer­cial Real Estate Com­pany, on the sub­ject of “start­ing a cowork­ing thing.”

Now I think it was two years ago that the own­ers of “Main Street Novi” con­tacted Mike Kessler, who owned Workan­tile Exchange back then. He and I went over to “Main Street Novi”, and found a lit­tle rattle-​​trap New Urban­ist fan­tasy: some town homes, some shop­ping cen­ter space, some vacant farm land, and some­thing like 80000 feet of upstairs office space for lease.

And we told the man who owned it what we would tell any­body (and what Alex Hill­man will no doubt tell you if you sign up for his Cowork­ing 101 class): “You need a com­mu­nity first, and a space to suit the com­mu­nity after it’s established.”

Doesn’t mat­ter if you want a spe­cial­ized shared-​​interest group (entre­pre­neurs, cre­atives, Yoga folks), or a cost-​​and-​​risk-​​share like TechShop or Photo Stu­dio Group, or a Club­house like Workan­tile or Indy Hall. You need sub­scribers and a shared mutual inter­est to be on hand before you invest any cap­i­tal in infra­struc­ture, because you can’t mar­ket these things.

Now I’m not try­ing to get into an argu­ment with any­body who imag­ines you can “mar­ket any­thing”. What I mean is that cowork­ing insti­tu­tions (whether for-​​profit or non-​​profit) are not scarcity-​​driven—the peo­ple who join them don’t need them. Any fool can buy a cheap cubi­cle and play “my con­vinc­ing office” in his garage or at what­ever Mail Boxes Etc became. Nobody needs to have access to a seventeen-​​ton CNC machine in a pole barn, or a pro­fes­sional pho­to­graphic stu­dio. Nobody needs to run their lit­tle startup in a big old Vic­to­rian mill.

Nobody needs cowork­ing. We only spend the money and effort it takes to join because we dis­cover we want coworking.

But rents are low, com­mer­cial real estate inven­to­ries are up, and as a result rent rev­enues are pretty scary, and so folks all over are explor­ing these new “busi­ness mod­els” involv­ing coworking.

So the advice I’m giv­ing now with the nice man from the LRCREC is an awful lot like what I said to the own­ers of “Down­town Novi”: Com­mu­nity first, then place.

But I real­ize it’s a trend. A symp­tom, not to put too fine a point on it.

OK, so we built an office park. Now what?”

And I hon­estly don’t know. I don’t think I’m hav­ing trou­ble help­ing him just because I live in upper-​​middle-​​class Mill Town Ann Arbor. Of the 40% of us in this coun­try who are free­lancers, not all of us are “knowl­edge work­ers”; I think Forbes counts the ser­vice pro­fes­sion­als and other non-​​employer busi­nesses among the fold. But I bet an awful lot of us walked away from cor­po­rate life. Walked away from the com­mute. Walked away from office parks.

Even the ser­vice folks. Free­lanc­ing isn’t about being your own boss, or about giv­ing up the secu­rity of a reg­u­lar job, in my expe­ri­ence it’s mostly about not going there.

A few years back, Bar­bara and I rented an office in down­town Ann Arbor, in a beau­ti­ful his­toric build­ing, because we wanted to. It was an inter­est­ing exer­cise, and a nice view, and a lit­tle change of pace.

But our work went on, as it does today, through our phones and lap­tops and iDe­vices. Hav­ing done the office thing and found it amus­ing, we found we’d rather be part of a community.

Because it doesn’t mat­ter whether they’re “knowl­edge work­ers” or “ser­vice inde­pen­dents”, it turns out that what we free­lancers do is have con­ver­sa­tions for a living.

My advice to the nice man from the LRCREC is basi­cally this: Rent it out to peo­ple who haven’t fig­ured out yet that they don’t need it.

We did a lit­tle drive through his prop­er­ties yes­ter­day, all gleam­ing col­ored glass and metal in a big old empty field sur­rounded by For Lease signs, like Brasilia in the jun­gle. And it sad­dens me to say that for the life of me, I can’t think of a sin­gle per­son, com­pany, or insti­tu­tion who does need it.

This, I have told him, may be a prob­lem. Just as I imag­ine it would be expen­sive to stock a swim­ming pool with salmon, it will be expen­sive to keep sub­si­diz­ing peo­ple to sit in cubi­cles in high-​​rise office parks, far away from any­thing they want to do (street views, food, home, fun). Like the salmon, I expect small busi­nesses stuffed into an office park would just lan­guish while they eat your sub­si­dies, then just die off.

But unlike salmon, free­lancers will quickly drive away from that asphalt gleam, leave the car run­ning by the side of the free­way, and walk some­place they’d rather be. Around other peo­ple. In a community.

An inter­est­ing sort of problem.

David Graeber explains why Workantile Exchange is hard to explain to some folks

Not lit­er­ally, but there is a ker­nel of truth in this par­tic­u­lar pas­sage from his “On the Phe­nom­e­nol­ogy of Giant Pup­pets: bro­ken win­dows, imag­i­nary jars of urine, and the cos­mo­log­i­cal role of the police in Amer­i­can cul­ture” [PDF] that informs my cur­rent under­stand­ing of how Workan­tile Exchange is set apart from tra­di­tional “eco­nomic devel­op­ment” projects. And also, some­how, it seems to be “about” the frus­tra­tions that Agile Soft­ware gurus are feel­ing, as the move­ment they framed as a fun­da­men­tally social thing reverts to a mere “strat­egy” in cor­po­rate life.

It might be help­ful here to reflect on the nature of the violence—”force”, if you like—that police rep­re­sent. A for­mer LAPD offi­cer writ­ing about the Rod­ney King case pointed out that in most of the occa­sions in which a cit­i­zen is severely beaten by police, it turns out that the vic­tim was actu­ally inno­cent of any crime. “Cops don’t beat up bur­glars”, he observed. If you want to cause a police­man to be vio­lent, the surest way is to chal­lenge their right to define the sit­u­a­tion. This is not some­thing a bur­glar is likely to do. This of course makes per­fect sense if we remem­ber that police are, essen­tially, bureau­crats with guns. Bureau­cratic pro­ce­dures are all about ques­tions of def­i­n­i­tion. Or, to be more pre­cise, they are about the impo­si­tion of a nar­row range of pre-​​established schema to a social real­ity that is, usu­ally, infi­nitely more com­plex: a crowd can be either orderly or dis­or­derly; a cit­i­zen can be white, black, His­panic, or an Asian/​ Pacific Islander; a peti­tioner is or is not in pos­ses­sion of a valid photo ID. Such sim­plis­tic rubrics can only be main­tained in the absence of dia­logue; hence, the quin­tes­sen­tial form of bureau­cratic vio­lence is the wield­ing of the trun­cheon when some­body “talks back”.

I began by say­ing that this was to be an essay of inter­pre­ta­tion. In fact, it has been just as much an essay about frus­trated inter­pre­ta­tion; about the lim­its of inter­pre­ta­tion. Ulti­mately, I think this frus­tra­tion can be traced back to the very nature of violence—bureaucratic or oth­er­wise. Vio­lence is in fact unique among forms of human action in that it holds out the pos­si­bil­ity of affect­ing the actions of oth­ers about whom one under­stands noth­ing. If one wants to affect another’s actions in any other way, one must at least have some idea who they think they are, what they want, what they think is going on. Inter­pre­ta­tion is required, and that requires a cer­tain degree of imag­i­na­tive iden­ti­fi­ca­tion. Hit some­one over the head hard enough, all this becomes irrel­e­vant. Obvi­ously, two par­ties locked in an equal con­test of vio­lence would usu­ally do well to get inside each other’s heads, but when access to vio­lence becomes extremely unequal, the need van­ishes. This is typ­i­cally the case in sit­u­a­tions of struc­tural vio­lence: of sys­temic inequal­ity that is ulti­mately backed up by the threat of force. Struc­tural vio­lence always seems to cre­ate extremely lop­sided struc­tures of imag­i­na­tion. Gen­der is actu­ally a telling exam­ple here. Women almost every­where know a great deal about men’s work, men’s lives, and male expe­ri­ence; men are almost always not only igno­rant about women’s lives, they often react with indig­na­tion at the idea they should even try to imag­ine what being a woman might be like. The same is typ­i­cally the case in most rela­tions of clear sub­or­di­na­tion: mas­ters and ser­vants, employ­ers and employ­ees, rich and poor. The vic­tims of struc­tural vio­lence invari­ably end up spend­ing a great deal of time imag­in­ing what it is like for those who ben­e­fit from it; the oppo­site rarely occurs. One con­comi­tant is that the vic­tims often end up iden­ti­fy­ing with, and car­ing about, the ben­e­fi­cia­ries of struc­tural violence—which, next to the vio­lence itself, is prob­a­bly one of the most pow­er­ful forces guar­an­tee­ing the per­pet­u­a­tion of sys­tems of inequal­ity. Another is that vio­lence, as we’ve seen, allows the pos­si­bil­ity of cut­ting through the sub­tleties of con­stant mutual inter­pre­ta­tion on which ordi­nary human rela­tions are based.

Vio­lence” here is used in the broad, struc­tural sense we don’t get to talk about any more in Amer­i­can cul­ture. Yet I think these trou­bled groups I’m think­ing about—WorkEx and Agile—are fac­ing it.

Entrepreneurship as Social Evil

[cross-​​posted from non­trapre­neur]

Little-​​e entre­pre­neur­ship is the charm­ing eccen­tric­ity that dri­ves busi­ness inno­va­tion in our cul­ture and economy.

It’s a will­ing­ness to accept risks that oth­ers would shy away from, in exchange for even­tual rewards nobody else can see.

It’s the Ear­li­est Adopter’s enthu­si­asm for a fad that doesn’t yet exist.

It’s the heady taste of hubris that helps you move step past think­ing I could do that, and actu­ally give it a try.

It’s an inor­di­nate will­ing­ness to ignore risks, to forge ahead, to plot a course into the unknown. On a promise.

Big-​​E Entre­pre­neur­ship is the cul­tural fetishiza­tion of that risk-​​seeking behav­ior, mag­i­cal think­ing and obses­sion. It’s taught in busi­ness schools. It’s the sole focus of some eco­nomic devel­op­ment insti­tu­tions, it gets investors’ hearts rac­ing, it’s the stated core of our government’s hope for the national future.

This car­toon “Entre­pre­neur­ship” has become a per­va­sive eco­nomic fetish.

Why is that a prob­lem? Look:

Some young women are nat­u­rally beau­ti­ful, and also nat­u­rally thin. Our culture’s fetishiza­tion of Thin Beauty has fos­tered deadly anorexia, poor self-​​images among nor­mal women, the sex­u­al­iza­tion of chil­dren, drug abuse, and more.

A real cot­tage in the coun­try is unusual, and can also be pretty and rest­ful. Our culture’s fetishiza­tion of Sub­ur­ban Life has fos­tered an indus­try of chem­i­cal lawn treat­ments, greige devel­op­ments at the edge of every city where the win­dows never open, social iso­la­tion, mort­gage debt, finan­cial cri­sis, the neces­sity of dri­ving every­where, and more.

It’s reward­ing and healthy to play sports. Our culture’s fetishiza­tion of Pro­fes­sional Sports has built media empires and lob­by­ing com­pa­nies, offered false promise to dis­ad­van­taged youth, encour­aged drug abuse by even school-​​age ath­letes, glossed over the effects on city cen­ters, and more.

We’ve fetishized com­merce and craft into shop­ping mall sprawl. We’ve fetishized the com­plex consensus-​​bulding of pol­i­tics into talk­ing points and intran­si­gent argu­ment. We’ve fetishized com­bat and national defense into gun sports.

In the same way these other unusual but nat­ural extremes have given birth to social evils, the notion of big-​​E Entre­pre­neur­ship depends on over-​​exaggeration and over-​​generalization of nat­ural but unusual extremes: the little-​​e entrepreneur’s eccen­tric­i­ties of risk-​​seeking, and mag­i­cal think­ing and obsession.

We’re told we can be “entre­pre­neur­ial” church mem­bers, “entre­pre­neur­ial” social activists, “entre­pre­neur­ial” artists, “entre­pre­neur­ial” employees.

Think about that. What does that really mean?

You don’t need Angels or VC to change the world. They need you. They need you to rush ahead. They need lots of you in their port­fo­lios; your rare returns are their sole resource. You are their crop. You are their slot machines.

You don’t need to mon­e­tize every­thing, or promise ten-​​fold returns. Finan­cial cap­i­tal is not the only kind. A project can make you rich in social cap­i­tal, intel­lec­tual cap­i­tal, indi­vid­ual capital.

You don’t need to grow for­ever, or to burn down to bank­ruptcy. Maybe what you’ve done so far is enough. Even if you dis­ap­point busi­ness cul­ture because you’ve started a “lifestyle busi­ness”, at least you still have a life to live.

You don’t need to think of peo­ple as tools and resources. Peo­ple are peo­ple. This insti­tu­tion you’ve started must be for the peo­ple who com­prise it, more than they are expected to work for it. Never lose sight of the fact that it is an it.

You never have just one goal. Your ven­ture is not your world. Even the most obses­sive investor will admit that reduc­ing risk is as much a goal of any ven­ture as increas­ing returns. When you begin to believe some sub­set of “win­ning” is the only goal, when your investors drive you to forge ahead at all costs, when your instinct is to cut away the parts of your life that other peo­ple think are impor­tant just to make it to launch? That’s when you’ve become a dan­ger to your­self, and to society.

Big-​​E Entre­pre­neur­ship is just like Hol­ly­wood and the NBA and the Bill­board charts and the bridal mag­a­zines. You are not going to make next Google or Face­book. Your idea isn’t as orig­i­nal as you imag­ine, your skills aren’t all you need, your beau­ti­ful office in a fash­ion­able ZIP code won’t make your prod­uct any better.

And those suc­cess­ful, rich peo­ple you find egging you on, “advis­ing” you and “sup­port­ing” you and “con­nect­ing” you?

They’re just as caught up in the illu­sion as you are. Pity them. It was their luck that got them through the maze. Not their skill, not their men­tors, not their investors, not their “best peo­ple”, and cer­tainly not The Sys­tem as a whole.

The cul­ture rein­forces them at every turn. Is it any coin­ci­dence they’re sur­rounded by all the evi­dence they need to keep believ­ing that their illu­sion is uni­ver­sal and valid? They’re swim­ming in suc­cess. They see evi­dence of the Sys­tem of Accepted Busi­ness Prac­tices and Rit­u­als work­ing around them, all the time.

Because they have arranged life so they never see it fail. They’re not allowed to see any­thing else as success.

Where are the Big-​​E Entre­pre­neurs whose ven­tures didn’t grow? Didn’t hit it big? They were torn down for parts and raw mate­ri­als, skillsets and cap­i­tal, and dumped right back into hop­per to be fed into the machine.

Who are you? If you define your­self by your project, I don’t think you’ve answered the question.

What do you want? If you only men­tion your project, you’re a liar.

What are the risks? If you don’t know, I can start your list with this one: “I don’t know the risks”.

What will be enough? If you don’t have any idea, I’ll guar­an­tee that “more” isn’t the only answer.

What will you sac­ri­fice? If you didn’t say “myself”, then take a moment to con­sider the Big-​​E Entre­pre­neur­ship com­plex out there, wait­ing and ready, yearn­ing to drop you into the hopper.

You’re a pile of raw materials.

Port­fo­lio filler for investors.

Pro­mo­tional mate­r­ial for your city.

Future donat­ing alumni of your University.

The cover of unsold magazines.

Oh yeah, and you did some stuff once. What was that thing, that com­pany you did back when?

That was your vision? Huh. Who knew?

What is your academic paper for?

No, really: Why did you write it? Why did you stay up two days before the extended dead­line, typ­ing furi­ously and graph­ing these arbitrary-​​seeming charts and wrestling with the lay­out soft­ware and the pub­lish­ers’ vanilla tem­plate so you could wait for some of your peers (read: “bet­ters”) to thumb through it desul­to­rily, look­ing for obvi­ous gram­mat­i­cal gaffes or mis­spellings, only then to rub­ber stamp it? Why did you feel the need to travel to [rel­a­tively dis­tant for­eign city] to stand in this ill-​​fitting suit and mum­ble about it in front of this not-​​quite-​​reconciled slide deck which, counter to most of our under­stand­ing of how com­put­ers work, is actu­ally out of order and miss­ing some pic­tures?

Was it to inform us? The easy targets—your the­sis advi­sor and chair­man and dean and edi­tor and even unto your spouse and parents—they already pretty much know all they need to about this stuff. Every­body out­side that social cir­cle within tele­phone reach, odds are, doesn’t care.

Was it to pro­mote your field? Past your the­sis advisor/​chairman/​dean/​editor, who actu­ally has read every word of your paper?

Not I.

Was it to travel? To sell some­thing? To demon­strate to what­ever com­mit­tee cur­rently con­trols your life that you have spent the last few months “pro­duc­tively”? To build your CV, or make a splash in the thrilling field of [your field here]? To get your next job?

If you wanted to inform us, why didn’t you just tell us? All of us. There is email. There are blogs, avail­able for free. Tell us.

Have you con­sid­ered that you are trans­form­ing the library (pos­si­bly, but rarely, libraries) where the scarce phys­i­cal copies of your work will be stored into mere County Cour­t­houses, where birth and death records are main­tained in per­pe­tu­ity for legal rea­sons and the occa­sional ama­teur genealogist?

If you wanted to build your field, or tout and expand your par­tic­u­lar spe­cialty, why not just tell the peo­ple most likely to adopt your inno­va­tions? This thing here, it smacks of spam; it says you can­not be both­ered to iden­tify col­leagues, and instead must rely on ran­dom suck­ers. By telling this to five inter­ested, salient peo­ple, I bet you could spread the word in a way that would ensure its dominance.

Or have you not both­ered to learn the other influ­en­tial and recep­tive peo­ple in your own field? Think on that a moment.

If you wanted all along to do some­thing else you’re not telling me… hey, I’m will­ing to believe and sup­port that. Your paper was a ticket, in that case, or an adver­tise­ment. And that modal­ity has a long and thriv­ing pub­lish­ing his­tory in the sci­ences and in engi­neer­ing fields around the world.

This paper then is a piece of instant ephemera, isn’t it? After you’ve trav­eled, got­ten your next job, patented that cool new wid­get: this is the ticket stub in the pub­lic scrap­book, the snap­shot they make of you and your one-​​time boyfriend at the top of the log flume in the amuse­ment park, and offer to sell you at the exit.

Could you maybe stamp that at the top? “I had to write this down so they would give me $175 so I could afford on my wages to travel to some far off place and broaden myself, and maybe have some fun, by meet­ing oth­ers just like me.” “I had to prove to some dude that I could ape his sen­si­bil­i­ties.” “I had to get the fifth entry on this scav­enger hunt of a resumé.”

Those might be good things to place in the paper itself, maybe between the abstract and the use­less key­word list, for the casual reader’s benefit.

Or did you write this with delight? Delight in your work, in your progress, in your field and its implications?

Did you write it to tell me, not in these fuck­ing gran­ite stone steps of words, worn dan­ger­ously round by years of pas­sive use by monks through the ages, but in poetry? In your choice of haiku, psalm, pentameter?

So where are you, in this?

Did you write it to efface your­self? To blend in against the throngs of nearly iden­ti­cal agents of abstraction?

Mm hmm. I think you maybe did.

Yeah. That worked.

Oth­er­wise, do this: Sit down now, hav­ing writ­ten this thing, this scrap, this bone that implies no dinosaur but rather a com­mon cow, and start again. Make me laugh. Make the god­damned hairs stand up on my arms. These are words, which do not exist in a cul­tural vac­uum but instead reach across the ages in links to Plato and Byron and David Fos­ter Wal­lace, to Tolkien and Dar­win and Jesus Christ. To nov­el­ists, poets, essay­ists, preach­ers, and all man­ner of com­mu­ni­ca­tors of delight.

Where are you, in these words? No, wait—I don’t really care. Where is the delight in these words? Make me see that, and you may follow.

You are not allowed to keep delight to your­self. Moron. This, above all the other things, is the thing the Acad­emy has lied you into mis­un­der­stand­ing, with its delayed grat­i­fi­ca­tions and post­pone­ments of your life: Delight, kept secret, always fades to nothing.

You are being trained to disappear.

But I think maybe you, this reader, because you have made it this far, you still have a gleam of curios­ity in you, some spark of delight left burn­ing and warm­ing you.

Say it. Invoke the muse we still pos­sess, out here in the world. Say it in too many words (though care­fully cho­sen), be too long (there are no page lim­its), be wordy, be florid, and above all be engag­ing.

More peo­ple will read your work, given some fla­vor or some spice or some inter­est and even one god­damned joke—per­haps even a scrap of that body-​​filling awe that drew you to this work yourself—than will ever sit squirm­ing in the chair at the con­fer­ence, or dive deeper than your pub­lished abstract.

Oth­er­wise, you and your delight are lost. Look at the mar­riage and death records in the County Cour­t­house, and tell me where you see the love, the grief, the joy and pain in them.

Your paper is headed to the cour­t­house of your scant soci­ety even now. I will not see it again.

Make us another one. Build your­self one in which you can live.

This con­ven­tion of unread­able, dis­tant, self-​​effacing, four-​​page, two-​​column, Times Roman fact is not a bow to “real­ity”, you know. Real­ity doesn’t give a damn what you say about it, or how many words or pages you use.

It is, rather, the very mech­a­nism by which your career makes you its prey. The sound of droning-​​but-​​succinct aca­d­e­mic “prose” is the sound of your soul’s bones being chewed by your Institution.

Those other words, the long-​​form prose, the writ­ing skills you should have learned in your “breadth” train­ing, when instead some­body made you start focus­ing on your spe­cialty: those are the only sword you are afforded, with which you might, pos­si­bly cut your way free.

Oth­er­wise: you’re institution-​​poop for sure, child.

Sing, or fade. Sing, or die.

Write bet­ter.

Now.